Definition
- Metallized substrate (on paper or film) presenting a pattern diffracting the light.
Following the incidence angle, the reflected light will show all the colours of the spectrum. This effect is achieved by micro embossing.
- Different patterns are available and special patterns can be created.
- As for the metallized label, the printer can play with the transparent or opaque inks.
Advantages
- The Holographic paper gives depth and glitter to the label.
- It highlights the label design.
- It is ideal for promotional campaigns.